If you’re a regular reader of personal fashion/lifestyle blogs, chances are you’ve scrolled through blogs with a highly established following and come across posts centered around a lovely but very basic skinny-jeans-and-heels outfit (or a simple dress, like mine!), or maybe skimmed though a truly tried-and-true green smoothie recipe (you know, the kind we all mastered with our first Nutribullets years ago) and thought to yourself: “I could have easily written that. How has she cultivated that kind of following?!”…. Shameless confession: I know I have!
When pressed for tips, many influences express that “content and consistency is key” and most admit to having entered the space at an opportune, less crowded time. But even so, these entrepreneurial writers invariably implemented a very broad array of business/marketing/tech-based strategies to extend their efforts and build their brands. Being a blogger is incredibly hard work—and given that many readers are bloggers themselves, I know you you know what I mean. Aspiring influencers shoulder tremendous costs: from website hosting, themes, development add-ons, social icons, paid plugins, Facebook ads, SEO manuals, Photoshop fees….And of course, the highest price of all: hours upon hours upon hours figuring out what on Earth we’re doing…and how to embed that silly but apparently indispensable Pinterest link.
I hate the idea that so many of us are spending so much of our lives re-creating the wheel and building entire websites and readerships from scratch…when all we really want to do is contribute to a likeminded community, and be compensated for the time, effort and energy we happily put in. I really do believe we could create something even more beautiful (and with much less hair pulling!) if we were to join forces and share together on a magazine-style platform. But does one with the breezy, casual-but-very-chic feel of a luxe lifestyle blog exist? I’m not satisfied with the (lack of) refinement of Refinery 29; and while I love Goop and Net-a-porter editorial, their content is written by full-time staff-writers who themselves receive little by way of limelight. In the interim, I would be honored to contribute to your site as a guest post if you’d have me. Let’s collab.
Personally, I am committed to discovering (and even building!) chic platforms and communities where the contribution process is fair and transparent; you shouldn’t have to put in slave-labor hours at an internship at a traditional glossy magazine in order to reach a community of glamorous, culturally-curious women around the world. I would love to learn about your experiences as an aspiring fashion writer, so please drop a comment with your email below!
I’m currently setting meetings with power people in my network to brainstorm ways to do this —so please get on my list so I know where to send tip sheets as soon as I create them!! Let’s make dreams reality, together.
Let’s make dreams reality, together.